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Emmetts Acquires Pringles Crouch

Emmetts Furthers Its Commitment to the Agricultural Sector in South Australia

Horsham, VIC (28 August 2023)—Emmetts, one of Australia’s leading family-owned John Deere agriculture equipment dealer groups, has acquired Pringles Crouch, a John Deere dealer group with four branches in the Eyre Peninsula and Mid-North regions of South Australia.

The acquisition is expected to bring significant benefits to customers and staff of both companies by providing tailored farm equipment technology solutions; sales, parts, and service of world-class brands; and greater product range distribution across diverse geographical areas and farming applications.

“We are excited to welcome the respected, long-standing Pringles Crouch business to the Emmett family,” said Peter Emmett, Managing Director, Emmetts. “We recognise the many years that Pringles Crouch have put into the area and look forward to building on their strengths to remain a localised Australian-owned company. We believe our customers want to work with those who live in their communities and share common values. With Pringles Crouch, we’ve found an organisation that is completely aligned with these core beliefs.” He added, “By combining the expertise of both companies, we’ve increased our resources for bringing innovation that will improve our customers’ farming efficiency.”

The acquisition is a perfect cultural fit, and a significant milestone for the companies, customers, and staff. “We are delighted to have reached an agreement with Emmetts. A major consideration in the decision process was to align with a local, family-owned group who understand farming at a local level and can continue to provide our staff with opportunities to build their careers,” commented Craig Walker, former CEO, Pringles Crouch. “This is an opportunity for everyone across the Pringles Crouch branches to expand their capabilities through enhanced training and development opportunities.”

As high-performing John Deere dealerships, coming together is a good cultural fit.

“Emmetts and Pringles Crouch are two businesses committed to the John Deere brand and committed to delivering industry-leading innovation and support to their customers,” said Luke Chandler, John Deere Australia and New Zealand Managing Director.

“We congratulate them on this coming together and look forward to seeing the expanded network of Emmetts dealerships continuing to make an important contribution to the prosperity of their local communities and the industries they serve.”

The acquisition is effective as of 31 August 2023, and Pringles Crouch will operate under the Emmetts brand name.

Emmetts’ mission is to support Australian farmers and producers with innovation and best practices for growing the cleanest and greenest produce in the world. Established in 1957, the company now has 360 staff in 16 locations across western Victoria and South Australia. Emmetts’ offering covers broad-acre cropping, horticulture and viticulture production, hay and livestock production, almond and olive plantations, orchards, hot houses, research departments, councils, and grounds care. The Emmetts Group also service the compact construction equipment and precision irrigation markets in South Australia and Victoria.

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